The cornerstone of Miele’s success was laid by the founding fathers, Carl Miele and Reinhard Zinkann. The “Forever better” slogan they coined applies as much today as ever before, epitomising their simple but convincing corporate philosophy. Quality has always taken first place, with all other considerations falling in behind: “Success can only be achieved in the long run if one is totally and utterly convinced of the quality of one’s products”. By adhering to these principles, the Miele brand has become a synonym for quality, precision and dependability. A marriage with Chef Salans and Mozaic was inevitable with the opening of The Workshop, featuring Miele’s latest collection of appliances.